lujiajun.com

How to choose a financial advisor in Singapore, and how I work with my clients

I'm a Financial Adviser Representative with Great Eastern Financial Advisers (GEFA). A plan with me starts from what you already hold, and nothing in it changes until you've said yes.

By Lu Jia JunSingaporePublished Updated

Lu Jia Jun in a grey suit and black shirt, smiling, against a plain grey studio wall
Lu Jia Jun, Financial Adviser Representative with GEFA, photographed in November 2026.

How do I check a financial advisor's licence?

Every representative who can give financial advice in Singapore is listed on the MAS Register of Representatives, and you can search it by name or RNF number. I'm listed under Great Eastern Financial Advisers, RNF No. LJJ300837068.

How are financial advisors paid?

I'm paid by commission if you buy through me, and I tell you the amount in dollars before you sign. If a plan carries an ongoing fee, you see its rate too, so you can judge my advice with those numbers in front of you.

What happens at the first meeting?

Most people who come to me already own a few policies, a CPF account and some savings, so that's where I start. The financial audit looks at what's in place, what's missing and what's worth asking about next. It costs you nothing.

I don't recommend anything at that stage. Advice comes after a full fact-find, and only if you ask for one.

Are financial advisors pushy?

If a plan won't do much for you, I'll tell you before you sign, even when that means I make nothing from it. When a request doesn't fit what you're working towards, I'll tell you that too, and I won't take it on.

Protection comes before investing

I'd have you start investing young, once your family is covered. For the investing, I recommend one of two portfolios, one held fully in equities and one fully in bonds, and your risk profile decides which suits you.

I check the funds every market day and review the line-up every quarter under written rules. When a decision is needed I call you, and no switch happens without your instruction.

Who helps my family with a claim?

In 2021 my dad had a stroke. Sorting his papers between hospital visits, we found a policy in a drawer that nobody had looked at in years, and I made the claim for him myself. It's the reason I stay on after a policy is signed. Reviews and claims with me come at no extra cost.

Do I need both a will and an LPA?

They do different jobs, and I help with both. I write wills, priced by quote. We hold LPA and AMD certification sessions with a doctor regularly, at no cost to you. I also check your CPF and insurance nominations against your will, so each one names the person you mean.

My Q3 2026 award

Dollar Delta named me its Top Producer, 1st place, in the FC category for Quarter Three of 2026. The award and its photo have a page of their own.

Who I work with

My clients tend to be quiet compounders, legacy keepers and careful planners: people building for the long term who want their family protected first. I take someone on when I believe I can help.

To start with a review, message me on WhatsApp at 8660 2521, or read more about me on lujiajun.com.